Our Mission

Quality in all we do, with an eye on being the best manufacturer for our customers is what drives us at SONARAY. Whether you are one of our supply houses, lighting manufacturing rep firms, construction firms installing our lighting, or the end customer using our lighting products, our goal is to provide you with value and relevance, giving you the best solutions in technology.

Our unique, proprietary lighting solutions are found around the globe in some of the most prominent of places, including the historic walking bridge in one of America’s leading cities, and found as our home page image on this website. Of course, we are equally adept at lighting factories, universities, walking trails, shipyards, or virtually anywhere our customers need light.

Our stated mission is to “Create and contribute to a more intelligent and sustainable planet and a better human condition by offering innovative LED lighting solutions.” This is our SONARAY DNA. We seek to bring light to darkness, and to bring real solutions that make a difference.

Detail and Innovation

We believe in detail in all that we do.  Even when naming our product, we were seeking to do and be something different.  The name SONARAY, whose origin is derived from the Spanish word “soñar” (meaning “to dream”) and the English word “ray” (meaning “a narrow beam of light”) is indicative of the dreams we have to provide our clients with the absolute best in innovative design, quality construction, performance, and savings.

Unique Solutions that Stand Out

Our fixtures are engineered to reflect our commitment to these qualities.  We design, engineer, and manufacture our own proprietary products and we are a "right-sized" company with flexibility and scalability for specific solutions. We also don’t run away from challenges. Many manufacturers don’t offer the flexible and adaptive nature you find at SONARAY. We build quality, but we also work with clients for special projects or fixtures to meet truly specific needs. Our innovation and willingness to work with prospective partners and clients is limited only by the scope of our imagination. That’s why we are comfortable with custom jobs or tackling projects that meet functional needs while displaying our knack for preserving the look and feel of venues that demand respect for the ages.

Inventory + Fast, Free Shipping

We also like to think we separate ourselves from many others in our industry by offering real programs that influence the outcomes our customers see and feel.  This way of doing business includes things such as keeping a vast inventory of finished products in our Central Virginia warehouse.  This cuts down on lead time for our customers and allows us to ship most orders the very same day.  In fact, our Quick Ship program is one of the most robust in the industry and includes a variety of fixtures and poles. In addition, we also offer free ground freight with every order in the contiguous U.S.

Rapid Response Team 

Our Rapid Response Team is designed to provide you answers quickly and efficiently. From checking stock to providing estimated ship dates, to follow-up, we believe in providing answers in a timely fashion. Our team also provides free lighting layouts when requested, and we are constantly updating our website and interactive collateral and offerings to give users the best experience with answers that are needed in an easy to understand and easy to access method.

Cohesive and Complete Solutions 

Need help with rebates or suggestions on fixtures to meet your needs? We stand ready to serve with our knowledgeable team of lighting professionals who are eager to assist in you in gaining the right fit for your specific lighting needs. We’ll even help you determine if the installation may be eligible for rebates and we work very closely with our manufacturing representative team to provide a cohesive and complete solution to meet both new build and retrofit lighting needs. We believe that teamwork is critical and we are certainly an extension of the exceptional partners who represent our products.

Different by Design

At SONARAY we think a little differently because we are driven to be a client-first, planet-first company.  We care about your needs today, and we also care about preserving a greener and cleaner world for the future. These are words and ideals that we live each and every day. We also think differently, act differently, and respond differently to our representatives and clients. We don’t want to be just another name on a line card but we want to be viewed as a company and brand that is most responsive and ready to meet unique needs. Simply put, we care about value and people in all that we do. And this helps to make us different by design.